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David Meerman Scott is an entertaining speaker and author on the topic of the new rules of PR and marketing.  His books and his presentations make the clear case that the old way of marketing products and services just doesn't work anymore and that organizations of all kinds need to embrace social media marketing. 

In one of his latest blog entries, he discusses why college students need to market themselves just like any other product or service via social media.  I've suggested this approach often to students and alumni at Bentley University and I think career services departments at colleges and universities need to be more proactive in helping students get their social media marketing campaigns started right from day one.

Check out David's blog entry here.